search query: @author Hamel, G. / total: 38
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| Author: | Prabalad, C. K. Hamel, G. |
| Title: | The core competence of the corporation. |
| Journal: | Harvard Business Review
1990 : MAY-JUN, VOL. 68:3, p. 79-91 |
| Index terms: | COMPETITIVENESS DIVERSIFICATION CONGLOMERATE COMPANIES PRODUCT IMAGE |
| Language: | eng |
| Abstract: | Core competencies are the collective learning in the organization, especially how to coordinate diverse production skills and integrate multiple streams of technologies. A lot of examples are provided. A map of competencies is also presented. False assumptions of competencies are mentioned and criticized. Three tests are offered to identify core competencies in a company. The costs of losing a core competence are examined. It is shown how a company can get ahead from core competencies to core products. Strategic Business Units and core competencies as alternatives are described and analyzed. Management should develop a corporatewide strategic architecture that establishes objectives for competence building. |
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