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| Author: | Piercy, N. Morgan, N. |
| Title: | Internal marketing- the missing half of the marketing programme. |
| Journal: | Long Range Planning
1991 : APR, VOL. 24:2, p. 82-93 |
| Index terms: | INTERNATIONAL MARKETING MARKETING STRATEGY CASE STUDIES |
| Language: | eng |
| Abstract: |
SCIMA