search query: @indexterm Distribution channels / total: 380
reference: 93 / 380
Author: | Bucklin, C.B. Thomas-Graham, P.A. Webster, E.A. |
Title: | La gestion de los canales. Como evitar el conflicto. |
Journal: | Harvard-Deusto Marketing & Ventas
1999 : MAR-APR, 31, p. 18-23 |
Index terms: | DISTRIBUTION CHANNELS SALES PRODUCT DIFFERENTIATION |
Language: | spa |
Abstract: |
SCIMA