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| Author: | Grover, R. Morris, K. |
| Title: | Disney: Out on a limb |
| Journal: | Business Week
1999 : JUL. 19, VOL. 3622:952, p. 46-48 |
| Index terms: | Leisure industry Companies Competition Distribution channels Internet Markets USA |
| Language: | eng |
| Abstract: | The Disney's traditional strenghts are not enough anymore. Wall Street sees no quick fix. The problem is how to hold an audience amid intense competition from the tube and the Net. |
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