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| Author: | Pitt, L. Berthon, P. Berthon, J-P. |
| Title: | Changing channels: The impact of the Internet on distribution strategy |
| Journal: | Business Horizons
1999 : MAR/APR, VOL. 42:2, p. 19-28 |
| Index terms: | Internet Distribution channels Strategy |
| Language: | eng |
| Abstract: | The new electronic medium, World Wide Web (WWW) is ravaging traditional distribution philosophy, rendering many conventional intermediaries and channels obsolete. It is contended that the new medium - the Internet and the WWW - will change distribution like no other environmental force since the industrial revolution. Not only will it modify many of the assumptions on which distribution channel structure is based, in many cases it will transform and even obliterate channels themselves. As a result, many intermediaries will die out, while new channels and new intermediaries will take their places. |
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