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Author: | Poel, D. van den Leunis, J. |
Title: | Consumer acceptance of the Internet as a channel of distribution |
Journal: | Journal of Business Research
1999 : JUL, VOL. 45:3, p. 249-256 |
Index terms: | Internet Distribution channels Electronic commerce Retailing USA |
Freeterms: | World Wide Web |
Language: | eng |
Abstract: | In this empirical study, the viability of the World Wide Web (WWW) as channel of distribution is investigated. Two research questions are studied: 1. the comparison of two non-store retailing channels with two store channels and the importance of risk relievers for each store type, and 2. consumer reaction when channel functions are transferred to the Internet. |
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