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| Author: | Ping, R. A., Jr. |
| Title: | Unexplored antecedents of exiting in a marketing channel. |
| Journal: | Journal of Retailing
1999 : SUM, VOL.75:2, p. 218-241 |
| Index terms: | Marketing channels Distribution channels Shopping Customers |
| Language: | eng |
| Abstract: | The author proposes that in marketing channels exiting has novel antecents that include loyal behavior, voice, and relationship neglect, in addition to relationship satisfaction and the cost to exit the relationship. |
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