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| Author: | Ramaswami, S.N. Strader, T.J. Brett, K. |
| Title: | Determinants of on-line channel use for purchasing financial products |
| Journal: | International Journal of Electronic Commerce
2000 : WINTER, VOL. 5:2, p. 95-118 |
| Index terms: | Electronic commerce Finance Products Distribution channels Consumer behaviour |
| Freeterms: | e-commerce |
| Language: | eng |
| Abstract: | Shopping on-line is expected to experience exponential growth. The current study investigates the determinants of consumer use of on-line channels to purchase financial products. There are three key findings presented. Findings indicate among other results that consumer adoption of the on-line channel is a stagewise process. |
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