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| Author: | Gaski, J.F. Ray, N.M. |
| Title: | Measurement and modeling of alienation in the distribution channel: implications for supplier-reseller relations |
| Journal: | Industrial Marketing Management
2001 : FEB, VOL. 30:2, p. 207-225 |
| Index terms: | DISTRIBUTION DISTRIBUTION CHANNELS CUSTOMER RELATIONS ALIENATION |
| Language: | eng |
| Abstract: | Borrowing from traditional behavioral science and consumer behavior, the following paper defines the concept of distributor alienation and elaborates a method for its measurement. |
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