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Author: | Kim, K. |
Title: | On the effects of customer conditions on distributor commitment and supplier commitment in industrial channels of distribution |
Journal: | Journal of Business Research
2001 : FEB, VOL. 51:2, p. 87-99 |
Index terms: | Distribution channels Customers |
Language: | eng |
Abstract: | The results of a national survey of industrial distributors and suppliers indicate that the impact of customer conditions on supplier commitment is different from their impact on distributor commitment. |
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