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| Author: | Croson, R. Donohue, K. |
| Title: | Experimental economics and supply-chain management |
| Journal: | Interfaces
2002 : SEP-OCT, VOL. 32:5, p. 74-82 |
| Index terms: | Operational research problems Operations management Brewing industry Distribution channels Supply |
| Freeterms: | Supply chains |
| Language: | eng |
| Abstract: | The authors survey results from a series of human experiments based on the popular beer distribution game and find cognitive limitations on the part of managers, in particular an underweighing of the supply line. They suggest mechanisms that may alleviate this bias, including sharing inventory and point-of-sale data, and reducing ordering and shipping delays. |
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