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| Author: | Devlin, J.F. Yeung, M. |
| Title: | Insights into customer motivations for switching to Internet banking |
| Journal: | International Review of Retail, Distribution and Consumer Research
2003 : OCT, VOL. 13:4, p. 375-392 |
| Index terms: | Consumer behaviour Distribution channels Electronic funds transfer systems Financial services Internet |
| Language: | eng |
| Abstract: | This paper provides an insight into some factors which explain why customers in the retail banking sector might consider switching from traditional methods of conducting their banking activities to Internet banking, either partially or fully. Particularly, the customers' satisfaction, or otherwise, with various elements of traditional banking offerings, along with various demographic factors, are compared to their propensity to use Internet banking. |
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