search query: @indexterm Distribution channels / total: 380
reference: 26 / 380
| Author: | Gilbert, S.M. Cvsa, V. |
| Title: | Strategic commitment to price to stimulate downstream innovation in a supply chain |
| Journal: | European Journal of Operational Research
2003 : NOV, VOL. 150:3, p. 617-639 |
| Index terms: | Supply chain Distribution channels Industrial organization Cost reduction R&D Innovation |
| Language: | eng |
| Abstract: | In this paper the authors examine the trade-off that is faced when a firm's channel partner has opportunities to invest in either cost reduction or quality improvement, i.e. demand enhancement. Should it commit to a price in order to encourage innovation, or shoud it remain flexible in order to respond to demand uncertainty. The paper discusses several simple wholesale pricing mechanisms with respect to this trade off. |
SCIMA