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| Author: | Carroll, B. Siguaw, J. |
| Title: | The evolution of electronic distribution: effects on hotels and intermediaries |
| Journal: | Cornell Hotel and Restaurant Administration Quarterly
2003 : AUG, VOL. 44:4, p. 38-50 |
| Index terms: | Hotel and catering industry Hotel management Distribution channels Marketing Internet |
| Language: | eng |
| Abstract: | The electronic distribution (hereafter as: el-dist.) of room information, prices, and availability has changed the role of intermediaries such as travel agents and hotel chains' call centers for customers are now using internet for reservations. This article examines the chancing landscape of el-dist. and analyses the factors affecting on it. The strategies used by various players when controlling the el-dist. channels, and implications for hotel and distribution-industry executives are explored |
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