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| Author: | Svensson, G. |
| Title: | The spherical marketing concept - A revitalization of the marketing concept |
| Journal: | European Journal of Marketing
2005 : VOL. 39:1-2, p. 5-15 |
| Index terms: | Distribution channels Interaction Marketing concept |
| Freeterms: | Spherical mmarketing concept |
| Language: | eng |
| Abstract: | The aim of the paper is to revitalize the marketing concept beyond the traditional levels of manufacturers, suppliers, wholesalers, retailers, customers and consumers in maekrting channels. The author creates the term spherical marketing concept, which connects the distinct upstream and downstream levels of marketing channels. The spherical marketing concept contributes to pin-point the importance of the saemlessness, sustainability and total circulation of components and interfaces in marketing channels. |
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