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| Author: | Hughes, T. |
| Title: | New channels/old channels: customer management and multi-channels |
| Journal: | International Journal of Market Research
2006 : VOL. 40:1/2, p.113-129 |
| Index terms: | distribution channels financial services united kingdom relationship marketing |
| Language: | eng |
| Abstract: | The aim of this study is to examine the implications for organizations in managing customers in a multi-channel environment. For this purpose, the case study method is used to analyze the situation of four organizations in the UK financial services industry. |
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