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| Author: | Schott, C. |
| Title: | Selling adventure tourism: a distribution channels perspective |
| Journal: | International Journal of Tourism Research
2007 : VOL. 9:4, p. 257-274 |
| Index terms: | culture distribution channels tourism |
| Language: | eng |
| Abstract: | The paper investigates the distribution channels stricture as well as the factors influencing the most prominent channel choices in the adventure tourism industry. The findings suggest that the distribution structure is similar to other attraction sectors and that business size has some bearing on the 'length' of the distribution chains. Also, the adventure tourism sector places a priority on 'at destination' distribution. |
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