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| Author: | Kang, B. Brewer, K.P. Baloglu, S. |
| Title: | Profitability and survivability of hotel distribution channels: an industry perspective |
| Journal: | Journal of Travel & Tourism Marketing
2007 : VOL. 22:1, p. 37-50 |
| Index terms: | distribution channels hotel and catering industry |
| Freeterms: | online |
| Language: | eng |
| Abstract: | There has been a rapid evolution in the domain available to electronic channels since the emergence of hotel online booking. The paper examines industry's perceptions of distribution channels' current status of profitability and short-term survivability. Three distribution channels that are direct calls to the hotel, central reservation systems and the hotel's own website were given relatively high scores for both profitability and survivability. There also seems to exist significant differences and variation between the perceived profitability and survivability of each distribution channel. |
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