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| Author: | Elg, U. |
| Title: | Market orientation as inter-firm cooperation: An international study of the grocery sector |
| Journal: | European Management Journal
2007 : AUG, VOL. 25:4, p. 283-297 |
| Index terms: | market orientation distribution channels retailing grocery trade qualitative research case studies Europe |
| Freeterms: | supplier-retailer relationships |
| Language: | eng |
| Abstract: | This paper suggests inter-firm market orientation as an approach for its conceptualization. Kohli's and Jaworski's, 1990 "Market orientation:..." original components are adapted to the inter-organizational setting. Four dimensions, especially relevant to characterize inter-firm market orientation, are identified, incl. indicators to be used to study them further. The results are based on qualitative case studies on supplier-retailer relationships in Sweden, Italy and the U.K. |
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