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Author: | Shah, M.H. Braganza, A. Morabito, V. |
Title: | A survey of critical success factors in e-Banking: an organisational perspective |
Journal: | European journal of information systems
2007 : AUG, VOL. 16:4, p. 511-524 |
Index terms: | banking electronic funds transfer systems organizational performance success internet distribution channels systems design |
Freeterms: | e-banking critical success factors |
Language: | eng |
Abstract: | Previous studies have indicated that organizational factors are critical to the success of e-Banking (hereafter as EB). However, a general view about the success factors of EB is still missing. The aim of this paper is to provide an overall ranking of those factors by creating a survey instrument from a synthesis of critical success factors identified from existing EB and e-commerce literature. According to the survey the most critical factor for the success in EB are: quick responsive products or services, organisational flexibility, service expansion, systems integration and enhanced customer service. The results also highlight that organizations should manage their EB initiatives at a strategic level. |
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