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| Author: | Chen, C-F. Tsai, M-H. |
| Title: | Perceived value, satisfaction, and loyalty of TV travel product shopping: Involvement as a moderator |
| Journal: | Tourism Management
2008 : DEC, VOL. 29:6, p. 1166-1171 |
| Index terms: | internet shopping loyalty distribution channels |
| Language: | eng |
| Abstract: | TV shopping as an emerging powerful channel of distribution has shown substantial growth in sales and in the number of customers over the past decade. The consumer behavior of TV shopping is nonetheless neglected compared to Internet shopping. This article examines the consumer behavior of TV travel product shopping. It specifically investigates the relationship between perceived value, satisfaction, and loyalty of TV shoppers. The results indicate that in general only the effect of perceived value, but not satisfaction, on loyalty is supported. In addition, the consumer product involvement shows its moderating effects on the value-satisfaction-loyalty model. |
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