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| Author: | Ready, D. Stecker, E.S. |
| Title: | Purpose and the power of collective ambition |
| Journal: | Business Strategy Review
2011 : FALL, VOL. 22:3, p. 17-23 |
| Index terms: | organizations ambition companies case studies |
| Language: | eng |
| Abstract: | Have you heard enough stories about companies falling hard and failing fast during these tough times? The authors report on companies that are purpose-driven to the point of being strong strong despite the economic recession and planning to do even better in the future. Presented companies are 'Four Seasons', 'Standard Chartered Bank (SCB)', and 'Dannon'. |
SCIMA