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| Author: | Mittelstaedt, R. Stassen, R. |
| Title: | Structural changes in the phonograph record industry and its channels of distribution, 1946-1966 |
| Journal: | Journal of Macromarketing
1994 : SPRING, VOL. 14:1, p. 31-44 |
| Index terms: | DISTRIBUTION STRUCTURAL CHANGE HISTORY |
| Language: | eng |
| Abstract: | The combination of changes in popular preferences and technological advances in sound recording and reproduction led to a deconcentration of the phonograph record industry in the 20 years after World War II. The unbreakable nature of the new products led to an expansion in the outlets by which recordings could be delivered to the consumer. These two trends combined to produce major changes in the channels of distribution. Because channels exist to distribute products, the physical nature of a product plays an important role in determining channel structure. |
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