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| Author: | Märki, H. U. |
| Title: | Von der Defensive in die Offensive. *IBM SWITZERLAND |
| Journal: | Management-Zeitschrift Industrielle Organisation
1995 : VOL. 64:1/2, p. 35-39 |
| Index terms: | CRISIS MANAGEMENT INFORMATION INDUSTRY RECESSION STRUCTURAL CHANGE STRATEGIC MANAGEMENT CORPORATE CULTURE |
| Language: | ger |
| Abstract: | Big Blue has made mistakes and thus lost its flexibility and agility. A transformation, namely under the motto "slim down and build up the strength" has taken place since Lou Gerstner became Chairman of IBM in April 1993. |
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