search query: @indexterm Structural change / total: 382
reference: 299 / 382
Author: | Shostack, G. L. |
Title: | Service positioning through structural change. |
Journal: | Journal of Marketing
1987 : JAN, VOL. 51:1, p. 34-43 |
Index terms: | POSITIONING SERVICE MARKETING STRUCTURAL CHANGE |
Language: | eng |
Abstract: |
SCIMA