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| Author: | Palmer, M. Quinn, B. |
| Title: | The strategic role of investment banks in the retailer internationalisation process : is this venture marketing? |
| Journal: | European Journal of Marketing
2003 : VOL 37:10, p. 1391-1408 |
| Index terms: | FINANCIAL INSTITUTIONS FOOD INDUSTRY INTERNATIONAL BUSINESS RETAILING UNITED KINGDOM |
| Language: | eng |
| Abstract: | This article examines retailer internationalisation activity and the role of the financial institutions in the retailer internationalisation process. It also examines how financial institutions can inhibit and promote retail internation actitivy. Findings are from London UK, where the authors of this article interviewed food retail analysts of the leading investment banks. |
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