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| Author: | Prusak, L. Cohen, D. |
| Title: | How to Invest in Social Capital |
| Journal: | Harvard Business Review
2001 : JUN, VOL. 79:6, p. 86-97 |
| Index terms: | INVESTMENT INVESTMENT ANALYSIS INVESTMENTS SOCIETY CAPITAL |
| Language: | eng |
| Abstract: | Business runs better when people within a company have close ties and trust one another. But the relationships that make organizations work effectively are under assault for several reasons. The authors describe how managers can help their organizations thrive by making effective investments in social capital. The authors cite SAS's extensive efforts to signal to employees that it sees them as human beings, not just workers. Social capital, once a given in organizations, is now rare and endangered. By investing in it, companies will be better positioned to seize the opportunities in today's volatile, virtual business environment. |
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