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| Author: | Bunk, B. Grupp, W. |
| Title: | Vom Testmarketing zur Handelsfunktion. *TRIGEMA |
| Journal: | Absatzwirtschaft
1996 : JAN, p. 46-48 |
| Index terms: | CLOTHING INDUSTRY MARKETING STRATEGY RETAIL LOCATION TEST MARKETING MEDIUM-SIZED BUSINESSES GERMANY |
| Language: | ger |
| Abstract: |
SCIMA