search query: @indexterm MEASUREMENT THEORY / total: 39
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| Author: | Hoopes, D. G. |
| Title: | Measuring geographic diversification and product diversification. |
| Journal: | Management International Review
1999 : VOL. 39:3, p. 277-292 |
| Index terms: | Diversification Regional differences Product differentiation Measurement theory |
| Language: | eng |
| Abstract: | Product diversification and geographic market diversification are different strategies available to corporations. Using a new entropy measure facilitates comparing and contrasting the effects of these strategies. |
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