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| Author: | Kozup, J. Burton, S. Creyer, E. |
| Title: | A comparison of drinkers' and nondrinkers' responses to health-related information presented on wine beverage labels |
| Journal: | Journal of Consumer Policy
2001 : JUN, VOL. 24:2, p. 209-230 |
| Index terms: | Health economics Alcoholic drinks industry Wine industry Drug abuse Consumer behaviour |
| Language: | eng |
| Abstract: | The study examines effects related to the inclusion of a health claim related statement in a between -subjectsexperiment involving drinkers and nondrinkers' exposure to manipulated wine labels. The results indicate that consumer attitudes towards the wine product and perceptions of the long-term health effects of wine consumption are influenced by the interaction between the presence of a government warning statement, the availability of a health-effects claim, and drinking status. |
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