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| Author: | Home, N. |
| Title: | Rural consumers' patronage behaviour in Finland |
| Journal: | International Review of Retail, Distribution and Consumer Research
2002 : APR, VOL. 12:2, p. 149-164 |
| Index terms: | CONSUMER BEHAVIOUR RETAIL LOCATION RURAL AREAS SHOPPING FINLAND |
| Language: | eng |
| Abstract: | This study focuses on researching the relations between consumers and grocery stores in the countryside. Which factors have an impact on the store choice of rural consumers and is it possible to identify different buying groups on the basis of consumers' shopping orientation? The objective of the study was to find new consumer buying behaviour information that can help to improve the competitive capabilities of rural grocery stores. |
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