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Author:Lawson, R.
Bhagat, P.S.
Title:The role of price knowledge in consumer product knowledge structures
Journal:Psychology & Marketing
2002 : JUN, VOL. 19:6, p. 551-568
Index terms:COLLEGES
CONSUMER BEHAVIOUR
KNOWLEDGE
PRICES
PRODUCTS
UNIVERSITIES
Language:eng
Abstract:In this study price knowledge is viewed as a necessary component of a product knowledge structure, in which it is inferred from domain-specific relations among product features. Consumers' knowledge of tuition rates of colleges and universities was investigated in two tuition-estimation experiments.
SCIMA record nr: 235156
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