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Author: | Lawson, R. Bhagat, P.S. |
Title: | The role of price knowledge in consumer product knowledge structures |
Journal: | Psychology & Marketing
2002 : JUN, VOL. 19:6, p. 551-568 |
Index terms: | COLLEGES CONSUMER BEHAVIOUR KNOWLEDGE PRICES PRODUCTS UNIVERSITIES |
Language: | eng |
Abstract: | In this study price knowledge is viewed as a necessary component of a product knowledge structure, in which it is inferred from domain-specific relations among product features. Consumers' knowledge of tuition rates of colleges and universities was investigated in two tuition-estimation experiments. |
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