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| Author: | Nielsen, A. C. |
| Title: | The outlook for electronic media - An address delivered to the Advertising Research Foundation's 8th annual mid-year conference. |
| Journal: | Journal of Advertising Research
1982 : DEC - 1983 JAN, VOL. 22:6, p. 9-16 |
| Index terms: | ADVERTISING MEDIA ELECTRONIC PUBLISHING INDUSTRY TELEVISION RECEIVERS INDUSTRY |
| Language: | eng |
| Abstract: |
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