search query: @indexterm MULTIPLE REGRESSION ANALYSIS / total: 39
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| Author: | Lucas, A. |
| Title: | Estimating the impact of match-play promotional offers on the blackjack business volume of a Las Vegas hotel casion |
| Journal: | Journal of Travel & Tourism Marketing
2004 : VOL, 17:4, p. 23-33 |
| Index terms: | Marketing Management Multiple regression analysis |
| Freeterms: | Casinos |
| Language: | eng |
| Abstract: | This article examines the effect of match-play offers on gaming volume. A theoretical model created by Lucas and Kilby is modified and empirically tested on the blackjack business volume of a Las Vegas hotel casino. The results indicate that match-play offers are ineffective, and therefore replications of this study are recommended. |
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