search query: @indexterm MEASUREMENT THEORY / total: 39
reference: 37 / 39
Author: | Churchill, G. A. Peter, J. P. |
Title: | Research design effects on the reliability of rating scales : a meta-analysis. |
Journal: | Journal of Marketing Research
1984 : NOV, VOL. 21:4, p. 360-375 |
Index terms: | MARKETING RESEARCH RATING SCALES RELIABILITY SAMPLING MEASUREMENT THEORY |
Language: | eng |
Abstract: |
SCIMA