search query: @indexterm MEASUREMENT THEORY / total: 39
reference: 30 / 39
| Author: | Zinkhan, G. M. Gelb, B. D. |
| Title: | What starch scores predict. |
| Journal: | Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 45-50 |
| Index terms: | ADVERTISING RESEARCH PREDICTION THEORY ADVERTISING EFFECTIVENESS MEASUREMENT THEORY |
| Language: | eng |
| Abstract: |
SCIMA