search query: @indexterm Logic / total: 39
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Author: | Skipper, R. Hyman, M. R. |
Title: | Evaluating and improving argument-centered works in marketing. |
Journal: | Journal of Marketing
1987 : OCT, VOL. 51:4, p. 60-75 |
Index terms: | MARKETING THEORY LOGIC PHILOSOPHY |
Language: | eng |
Abstract: |
SCIMA