search query: @indexterm MEASUREMENT THEORY / total: 39
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| Author: | Soong, R. |
| Title: | The Statistical Reliability of People Meter Ratings |
| Journal: | Journal of Advertising Research
1988 : FEB/MARCH, VOL.28:1, p.50-56 |
| Index terms: | STATISTICAL METHODS RELIABILITY MEASUREMENT THEORY |
| Language: | eng |
| Abstract: | The people-meter technology seems to replace the existing TV audience measurement system, so it's important to know its statistical reliability. Results on the statistical reliability of ScanAmerica people meter ratings are presented. These results are very favourable for the people-meter technology. For the standard four-week survey period, the people-meter sample proves to be much more reliable than a diary sample with the same total number of households. |
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