search query: @indexterm MEASUREMENT THEORY / total: 39
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| Author: | Denison, D. R. Fornell, C. |
| Title: | Modeling distance structures in consumer research: Scale versus order in validity assessment. |
| Journal: | Journal of Consumer Research
1990 : MAR, VOL. 16:4, p. 479-489 |
| Index terms: | CONSUMER RESEARCH MULTIDIMENSIONAL SCALING MEASUREMENT THEORY |
| Language: | eng |
| Abstract: |
SCIMA