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| Author: | Sterrett, S.M. Smith, D.C. |
| Title: | A comment on "evaluating and improving argument centered works in marketing. |
| Journal: | Journal of Marketing
1990 : APR, VOL.54:2, P.83-88 |
| Index terms: | MARKETING RESEARCH LOGIC |
| Language: | eng |
| Abstract: |
SCIMA