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Author:Carter, F. S.
Title:A test of the validity of the "Developing Country" analogy for the African American community
Journal:Journal of Macromarketing
1996 : SPRING, VOL. 16:1, p. 25-51
Index terms:MACROMARKETING
DEVELOPING COUNTRIES
ECONOMIC ANALYSIS
QUALITY OF LIFE
Language:eng
Abstract:Economic development of ethnic or religious minority groups receives little attention in the macromarketing or economic development literatures. It is conceivable that policies for improving the quality of life in developing countries also might improve the quality of life for some minority groups. This would require a minority group to exhibit economic characteristics and conditions similar to those in countries where development policies have proved successful. In the study, it is demonstrated how this requirement might be tested.
SCIMA record nr: 160297
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