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| Author: | Loewenstein, G. |
| Title: | Because it is there: The challenge of Mountaineering... for utility theory |
| Journal: | Kyklos
1999 : VOL. 52:3, p. 315-343 |
| Index terms: | HUMAN RELATIONS ECONOMIC ANALYSIS ECONOMICS |
| Language: | ger |
| Abstract: | I argue that four sources of utility have rarely been incor- porated into economic analyses - selfsignaling (self-esteem), goal completion, mastery and meaning - con- stitute extremely important motives in human behaviour. I illustrate the importance of these motives by drawing upon the mountaineering literature. After showing that mountai- neering can not possibly be understood as a consumption ex- perience - i.e., an experience that directly yields sensory or mental pleasure - I argue that it can be explained, at least in part, on the basis of these four motives. Moreover, the importance of these motives is not limited to mountai- neering, but extends to many if not most economic and non- economic activities. |
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