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| Author: | MacDougall, S.L. Pike, R.H. |
| Title: | Consider your options: changes to strategic value during implementation of advanced manufacturing technology |
| Journal: | Omega
2003 : FEB, VOL. 31:1, p. 1-15 |
| Index terms: | Advanced manufacturing technology Capital budgeting Implementation Strategy |
| Language: | eng |
| Abstract: | Strategic investments such as flexible manufacturing technology yield benefits to a company beyond the immediate cash flows. These strategic benefits can be captured, to some degree, using real option value techniques. However, real option models presume these can be identified and evaluated at an early stage in the investment process. In this paper, the authors argue real option value is often only vaguely defined at the adoption stage and frequently manifest during implementation. By examining four advanced manufacturing technology investments during implementation within different organizations, this study qualitatively explores the changes to original real options as unanticipated problems surface and solutions are found and implemented. |
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