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| Author: | Brechet, J.-P. |
| Title: | Pour une analyse strategique adaptee a la PMI = Techniques of strategic analysis adapted to small and medium sized companies (PMI = petite et moyenne industrie = small and medium sized companies) |
| Journal: | Revue Francaise de Gestion
1990 : JUN-JUL-AUG, 79, p. 19-29 |
| Index terms: | STRATEGIC MANAGEMENT ECONOMIC ANALYSIS SMALL BUSINESS |
| Language: | fre |
| Abstract: | Practice often shows that traditional schemas of strategic analysis are inoperative when applied to SMF (small and medium-sized firms). This usually determines the range of available strategies. Therefore a typology of know-how for SMF as well as their strategic functions are developed which are used to derive a table of strategic formulae and key skills of these sorts of companies. Based on this, a general framework of strategic analysis adapted to the SMF is presented which permits their management to make relevant strategic choices. |
SCIMA