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| Author: | Lancaster, K. |
| Title: | L'analyse economique de la variete de produits : une revue de la litterature. |
| Journal: | Recherche et Applications en Marketing
1991 : VOL. 6:1, p. 53-78 |
| Index terms: | PRODUCT DIFFERENTIATION POSITIONING COST BENEFIT ANALYSIS ECONOMIC ANALYSIS |
| Language: | fre |
| Abstract: |
SCIMA