search query: @indexterm ECONOMIC ANALYSIS / total: 390
reference: 267 / 390
| Author: | Amelung, T. Corsepius, U. |
| Title: | Strategische Fuehrung im Spannungfeld des gesellschaftlichen Wertewandels = Strategic management in a world of changing social values |
| Journal: | Journal für Betriebswirtschaft
1991 : JAN, VOL. 41:1, p. 34-46 |
| Index terms: | STRATEGIC MANAGEMENT SOCIAL VALUES SOCIAL CHANGE BUSINESS ENVIRONMENT INDIVIDUAL BEHAVIOUR ECONOMIC ANALYSIS |
| Language: | ger |
| Abstract: | In developing a firm's business strategy, the socio-economic surroundings must be taken into consideration. However, there is no proper theoretical concept that can be used in analysing this environment. The purpose of the article is to improve the management's opportunities in developing business strategy by presenting theoretical tools for the analysis of the polito-economic developments society. The relevant environment of a firm is analysed, the behaviour of politicians, group of interests and other agents of economy are investigated and described together with their special interests. The strategic options emerging from the analysis are outlined. |
SCIMA