search query: @indexterm Hotel and catering industry / total: 391
reference: 319 / 391
Author: | |
Title: | Beer in Spain |
Journal: | Market Research Europe
1995 : MAR, VOL. 27, p. 57-86 |
Index terms: | BREWING INDUSTRY HOTEL AND CATERING INDUSTRY SPAIN EUROPE |
Language: | eng |
Abstract: | This report examines the Spanish beer market. It covers sales both through grocery outlets and through horeca. The report examines three types of beer: normal beer (4.7% alcohol), special beer (5.4% alcohol) and non-alcoholic beer. In 1993 volume sales of beer in Spain fell by 5% over the previous year. However, the market experienced nominal growth of 5% over the previous year. this fall is a result of the combined forces of recession, a maturing of the market and changing lifestyles, leisure time being increasingly focused on the home rather than the bar. |
SCIMA