search query: @indexterm Hotel and catering industry / total: 391
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| Author: | Friel, M. |
| Title: | Marketing practice in small tourism and hospitality firms. |
| Journal: | International Journal of Tourism Research
1999 : MAR-APR, VOL. 1:2, p. 97-109 |
| Index terms: | Tourism Marketing research Marketing management Hotel and catering industry Pricing |
| Language: | eng |
| Abstract: | The author reports of surveys of small tourism and hospitality firms in the UK. He highlights four key areas of marketing practice: marketing planning, promotion methods, pricing methods and marketing research. |
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