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| Author: | Lubetkin, M. |
| Title: | Bed-and-breakfasts: Advertising and promotion. |
| Journal: | Cornell Hotel and Restaurant Administration Quarterly
1999 : AUG, VOL. 40:4, p. 84-90 |
| Index terms: | Hotel and catering industry Advertising Corporate image |
| Language: | eng |
| Abstract: | The study was undertaken to determine which forms of advertising and promotion are most often used by the owner-manager of a bed-and-breakfast, and which are actually most useful to the B&B guest. |
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