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Author:Dubé, L.
Renaghan, L. M.
Title:Creating visible customer value: how customers view best-practice champions
Journal:Cornell Hotel and Restaurant Administration Quarterly
2000 : FEB, VOL. 41:1, p. 62-72
Index terms:Hotel and catering industry
Customers
Service quality
Language:eng
Abstract:The article reports on the study of how the overall best-practice champions create visible value, as determined by their customers. The study isolated the attributes that make the greatetst contribution to customer value at two key points: when the customer is determining which hotel to patronize, and during the guest's ensuing stay.
SCIMA record nr: 205633
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